Final Major Project (FMP)

For my final major project, I am developing the brand identity and strategic positioning for PrepBite, a locally based sports and nutrition foods brand. The project focuses on establishing PrepBite as the definitive fuel source for dedicated athletes who approach their nutrition as a precise science rather than an afterthought. By targeting a highly driven demographic that prioritises discipline and precision, the project brings the brand's core philosophy to life through the empowering call to action, Define Your Own Excellence.